You are what you eat – a twin experiment

Happy Veganuary! 🌷💖🌷An exciting new documentary series just premiered on Netflix, highlighting the potential health benefits of plant-based diets. This series features a fascinating experiment with identical twins who alter their diets and lifestyles for eight weeks. Described as a unique scientific exploration, it aims to examine the impact of different foods on the body.המשך לקרוא "You are what you eat – a twin experiment"

Now on Kudos – Giving farm animals a name and a face: using the identifiable victim effect

Our study is on Kudos! Giving farm animals a name and a face: using the identifiable victim effect Omnivores showed greater willingness to sign and share a petition to save an identified runaway calf (presented with a name and a picture) from slaughter than to save several unidentified runaway calves. Additionally, they were more inclinedהמשך לקרוא "Now on Kudos – Giving farm animals a name and a face: using the identifiable victim effect"

Meatless Monday is everywhere. How is it going?

Meatless Monday's recent study revealed significant changes among its participants. – They were 10 times more likely to reduce meat consumption beyond one day a week and 2 times more likely to cut out meat entirely. – Furthermore, they were 8 times more likely to try meatless recipes at home and 3 times more likelyהמשך לקרוא "Meatless Monday is everywhere. How is it going?"

Where most of the suffering is

Faunalytics has the answers – small animals are consumed in larger quantities to feed humans and other farm animals: As well as big countries, some of them are overlooked: The takeaway: don't neglect most of the animals – fish and chickens in big countries:

Research tips

I've been asked for research tips, so here's my first one: seek advice from someone more senior than me! But in case you decide to ignore that tip, I'm happy to share a few others: – Work Hard: Understand that research is highly competitive. It's a "publish or perish" environment, and most papers don't getהמשך לקרוא "Research tips"

Giving farm animals a name and a face

Our paper with Dr. Eliran Halali, "Giving farm animals a name and a face", has just been published! 📰 🌟 🎉 : Key Highlights: – Identifiable Victim Effect & Animal Advocacy: We explored how giving a farm animal a name and a face can boost animal advocacy among omnivores. – The runaway calf: Participants wereהמשך לקרוא "Giving farm animals a name and a face"

Identifiable Animal Victim: Video Recommendations

Just in time for our upcoming academic paper! This recent video is an exemplar of the identifiable (animal) victim effect – how giving a single individual a name and a face can increase help for the ones who need it the most: Other notable videos featuring identifiable farm animal victims include these classic masterpieces:

The value of actual sales data for understanding meat consumption

We are excited to share PHAIR's blog post about our academic paper with Chris Bryant and Katharina Hofmann! A study on meat and animal-product consumption in the Tesco 1.0 dataset Cover photo by Bruno Kelzer In this blog post, Rakefet, Chris, and Katharina provide an overview of their recent, open-access article, “Every little helps: Exploring meatהמשך לקרוא "The value of actual sales data for understanding meat consumption"

Choice architecture – a cost-effective type of activism

A cost-effective type of activism (in terms of the ratio between impact and time required): every time you see a site that offers a plant-based option but has an architecture that does not serve this, ask the site owner to change this. Tell the company it offends you as a customer. What is a websiteהמשך לקרוא "Choice architecture – a cost-effective type of activism"

The Abstinence Violation Effect and the project of plant-based meals for soldiers

Peaceful greetings to readers. Given the current tensions in Israel, there perhaps has never been a more crucial time to prioritize plant-based nutrition. 🌿❤️🍅 The Abstinence Violation Effect, Fresh Start Effect, and the "What the Hell" Effect are all psychological phenomena pointing to the likelihood that an individual who breaks a healthy habit might beהמשך לקרוא "The Abstinence Violation Effect and the project of plant-based meals for soldiers"