V-March campaign results

 We're thrilled to share the results of our V-March 2025 campaign!  The numbers speak for themselves:  – Reached over 7 million people across China  – More than 70,000 active engagements through comments and shares  – 600+ daily check-ins via our WeChat Mini Program  – 341 Sogdian Trees planted (reclaiming approximately 3410㎡ of desert)  – 3410.12 RMB donated toהמשך לקרוא "V-March campaign results"

You can still use your career to help animals even if you don't work in charities – key insights from Animal Advocacy Careers

These are my favorite picks from the original article by Animal Advocacy Careers. Many of us think of charities when we consider helping animals, but the article we read today suggests that advocacy is not limited to charities alone. Advocacy can extend beyond the NGO space, and individuals can make significant differences for animals byהמשך לקרוא "You can still use your career to help animals even if you don't work in charities – key insights from Animal Advocacy Careers"

נותנים לבעלי חיים במשקים שם ופנים

רקפת כהן בן-אריה ואלירן הלאלי בפוסט זה, אנו מספקים סקירה כללית של המאמר המדעי האחרון שלנו,"נותנים שם ופנים לחיות משק: גיוס תמיכה לבעלי חיים מצד אוכלי כל באמצעות אפקט הקורבן המזוהה" שפורסם בכתב העת Journal of Environmental Psychology. אנו מתעמקים בממצאי המחקר שלנו עם ד"ר אלירן הלאלי, ומדגישים את היתרונות של סיפורו של קורבן מזוהההמשך לקרוא "נותנים לבעלי חיים במשקים שם ופנים"

You are what you eat – a twin experiment

Happy Veganuary! 🌷💖🌷An exciting new documentary series just premiered on Netflix, highlighting the potential health benefits of plant-based diets. This series features a fascinating experiment with identical twins who alter their diets and lifestyles for eight weeks. Described as a unique scientific exploration, it aims to examine the impact of different foods on the body.המשך לקרוא "You are what you eat – a twin experiment"

Now on Kudos – Giving farm animals a name and a face: using the identifiable victim effect

Our study is on Kudos! Giving farm animals a name and a face: using the identifiable victim effect Omnivores showed greater willingness to sign and share a petition to save an identified runaway calf (presented with a name and a picture) from slaughter than to save several unidentified runaway calves. Additionally, they were more inclinedהמשך לקרוא "Now on Kudos – Giving farm animals a name and a face: using the identifiable victim effect"

Meatless Monday is everywhere. How is it going?

Meatless Monday's recent study revealed significant changes among its participants. – They were 10 times more likely to reduce meat consumption beyond one day a week and 2 times more likely to cut out meat entirely. – Furthermore, they were 8 times more likely to try meatless recipes at home and 3 times more likelyהמשך לקרוא "Meatless Monday is everywhere. How is it going?"

Where most of the suffering is

Faunalytics has the answers – small animals are consumed in larger quantities to feed humans and other farm animals: As well as big countries, some of them are overlooked: The takeaway: don't neglect most of the animals – fish and chickens in big countries:

Giving farm animals a name and a face

Our paper with Dr. Eliran Halali, "Giving farm animals a name and a face", has just been published! 📰 🌟 🎉 : Key Highlights: – Identifiable Victim Effect & Animal Advocacy: We explored how giving a farm animal a name and a face can boost animal advocacy among omnivores. – The runaway calf: Participants wereהמשך לקרוא "Giving farm animals a name and a face"

Identifiable Animal Victim: Video Recommendations

Just in time for our upcoming academic paper! This recent video is an exemplar of the identifiable (animal) victim effect – how giving a single individual a name and a face can increase help for the ones who need it the most: Other notable videos featuring identifiable farm animal victims include these classic masterpieces:

The value of actual sales data for understanding meat consumption

We are excited to share PHAIR's blog post about our academic paper with Chris Bryant and Katharina Hofmann! A study on meat and animal-product consumption in the Tesco 1.0 dataset Cover photo by Bruno Kelzer In this blog post, Rakefet, Chris, and Katharina provide an overview of their recent, open-access article, “Every little helps: Exploring meatהמשך לקרוא "The value of actual sales data for understanding meat consumption"