V-March campaign results

 We're thrilled to share the results of our V-March 2025 campaign! 

The numbers speak for themselves:

 – Reached over 7 million people across China

 – More than 70,000 active engagements through comments and shares

 – 600+ daily check-ins via our WeChat Mini Program

 – 341 Sogdian Trees planted (reclaiming approximately 3410㎡ of desert)

 – 3410.12 RMB donated to the Alashan SEE Ecology Association

Our survey reveals a powerful impact:

 – Over 80% of participants plan to continue following a plant-based diet!

 – Over 70% reported noticeable health improvements

 – 67% plan to reduce meat intake by 40-80%

 – 58% stayed fully plant-based throughout the campaign

What motivated people most?

 – 23% cited health benefits as their primary motivation

 – Animal rights and environmental concerns were other top motivators

 – Our participants were 77% female, 18% male, and 5% identifying as non-binary or preferred not to say

 – A wide range of age groups participated, with 30% aged 24-30

The most significant challenges?

 – 40% found eating out to be the biggest challenge

 – Interestingly, over half said missing non-vegan food was their least difficult aspect!

A special thank you to our 70+ collaborating restaurants, shops, and brands, to our media and communications manager Nina Manukian, to Faunalytics, and of course to Veganuary for their inspiration and global leadership in promoting plant-based lifestyles!