Giving farm animals a name and a face

Our paper with Dr. Eliran Halali, "Giving farm animals a name and a face", has just been published! 📰 🌟 🎉 :

Key Highlights:

– Identifiable Victim Effect & Animal Advocacy: We explored how giving a farm animal a name and a face can boost animal advocacy among omnivores.

– The runaway calf: Participants were presented with stories of identified (with a name and a photo) vs. unidentified farm animal victims.

– Actual petition: A single identified runaway calf significantly increased both reported and actual animal advocacy.

– Actual donations: we further replicated the identifiability effect using real donations to save the runaway calf (calves) from slaughter and demonstrated it is limited to a single-identified victim.

– Mechanisms: We found that feelings of sympathy and ambivalence towards meat mediated the effect.

– In which conditions?: Concern, empathy, identification with animals, and ecological identity moderated it. Omnivores who scored high in concern and ecological identity, and low in empathy and identification with animals were more susceptible to the effect.


לגלות עוד מהאתר Rakefet Cohen Ben-Arye

יש להירשם לעדכונים כדי לקבל את הפוסטים האחרונים לאימייל שלך.

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